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BREAKing gender stereotypes in Estonia, Iceland and Lithuania

Promoter Information:

Name: The Estonian Gender Equality

Email: margit.rammo@harno.ee

Website: https://bre-ak.eu

Abstract:

The aim of the BREAK! project was to encourage open-mindedness regarding gender role stereotypes and to empower people and help them to overcome stereotype-based barriers concerning occupational pathways. In order to produce change, a cross-media intervention was designed by partners from Estonia, Iceland and Lithuania. TV series “Why not?!” including alternative endings (available in 5 languages) and online game Face or Fact are helpful and fun to discuss stereotypes in guidance session. Thematic training and guidelines were provided for teachers and career practitioners. Also, radio shows and social media content were integrated.

Keywords:

gender stereotypes, Estonia, Iceland and Lithuania, study materials, TV series

Dates:

March 25, 2021 - None

Source Specificity:

Initiative/Practice/Project/Programme/Case Studies

Website:

https://www.euroguidance.eu

Power Domains:

Social

Methods Tools:

Gender Training, Competence development, Awareness-raising

Country:

EE

City:

Tallinn

Implementation Scale:

international

Language:

English, Estonian

Other Links:

https://bre-ak.eu/et/; https://bre-ak.eu/en/study-materials/

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