Interactive Catalogue
See this page in:
Go Back
Female Athletes in E-Media
Best Practice
Promoter Information:
Name: Agency for Electronic Media Croatian Olympic Committee / Office for Gender Equality of the Government of the Republic of Croatia
Email: info@aem.hr
Website: https://www.aem.hr/about-the-agency/
Abstract:
The main objective of this project was to improve the visibility of women’s sports in media by implementing a two-week long media campaign. The project was targeted to women in sport organisations, leaders/decision-makers in sport organisations, all stakeholders in the field of sport, media. The budget was approximately 40,000 euros (provided by the Agency for Electronic Media). It included the creation of TV and radio awareness-raising ads (two video and two audio clips, each lasting 30 seconds) as well as the project's PR campaign (approx. 10,000€). 100 radio stations and 23 TV channels broadcast the video clips for free, which was for the first time in the history of sport in Croatia that such a significant media coverage was devoted to women’s sports. Several specialized TV and radio shows were created in the period between March and June 2018. Ambassadors of the campaign were male and female athletes who were invited as guests on different TV and radio shows to speak about this topic.
Keywords:
women’s visibility,sports, sport organisations, media, media coverage
Dates:
Feb. 5, 2018 - May 16, 2018
Source Specificity:
Initiative/Practice/Project/Programme/Case Studies
Website:
https://www.aem.hr/blog/2018/05/02/zapocela-kampanja-za-vecu-vidljivost-zenskih-sportova-u-elektronickim-medijima/
Power Domains:
Social
Methods Tools:
Awareness-raising
Country:
HR
City:
unspecified
Implementation Scale:
national
Language:
Croatian
Other Links:
https://www.aem.hr/blog/2018/05/02/zapocela-kampanja-za-vecu-vidljivost-zenskih-sportova-u-elektronickim-medijima/ https://pjp-eu.coe.int/en/web/gender-equality-in-sport/-/-visibility-of-female-athletes-in-e-media https://www.youtube.com/watch?v=dMGlu9o39D0 https://www.youtube.com/watch?v=olbaM5EUzJI http://www.rirm.org/wp-content/uploads/2018/02/Study-Gender-Equallity-in-SPORTS-PROGRAMMES_2017_ENGLISH_ANGLAIS.pdf
Share this item:
