Interactive Catalogue

Female representations on Greek media and Greek women’s (un)employment before and after the Covid-19 pandemic

Literature Item

Author Information:

Name: Afroditi Karantonaki (Malmö University)

Email: None

Website: None

Abstract:

This study addresses the subject of female representation on Greek media, thus linking to the sphere of social power. It argues that women around the world face various kinds of discrimination, aggravated by socio-economic crises and global emergencies such as COVID-19. In the case of Greece, the pandemic aggravated the economic inequalities faced by women, which could be traced only after one meticulously delves into some formal documents and statistics provided by Greek open data or governmental institutions. Furthermore, the Greek mass media continue to maintain a stiff discriminative stance against women, feeding the Greek mindset with gender stereotypes negatively affecting the way females are evolving within the society, and in particular as entrepreneurs or employees. The outburst of the Covid-19 pandemic added to this, as the immediate reflexes of the Greek power and authority agents was to ‘protect‘ the existing dominant system with all its weaknesses and distortions that it may bear. Under this notion, Greek mass media, did not project the real repercussions of the pandemic, but it kept projecting the same distorted gender representations, as if the pandemic has had exclusively health repercussions. In fact, there is a large gap, with no clear conclusions regarding research on the impact the produced stereotypes by the Greek media have on women’s ability to contribute to any form of development. The study investigates how Greek women perceive their position and the way they are treated within the society and the working sector, and how the Greek mass media represent the female figure, especially after the pandemic outburst.

Keywords:

media, greek media, covid-19, gender representation, underrepresentation

Dates:

Jan. 31, 2021 - None

Source Specificity:

Initiative/Practice/Project/Programme/Case Studies

Website:

http://www.diva-portal.org/smash/get/diva2:1520460/FULLTEXT02.pdf

Power Domains:

Social

Methods Tools:

Awareness-raising

Country:

GR

City:

Athens

Implementation Scale:

national

Language:

English

Other Links:

http://www.diva-portal.org/smash/get/diva2:1520460/FULLTEXT02.pdf